The Laurel District Association (LDA) is a 501(c)(3) property-based Business Improvement District (PBID) established to revitalize the commercial corridor. The property owners on MacArthur Blvd from 35th Ave to High Street voted to pay an additional assessment tax based on the square footage, useage, and frontage of the lot size. The assessments are managed by the Board of Directors according to the District Management Plan passed by City Council December of 2005.  The LDA is organized into committees that work to revitalize the Laurel District and increase the quality of public improvements and educational, cultural, artistic, charitable and social services within the Laurel District and the surrounding neighborhood.

Photo of a Laurel District Association Public Art and Facade Improvement Project.  Pictured: Kim In Song, Owner of House of Produce


LDA Areas of Focus:


Charged with the budget allocation for administration of the BID
Accomplishments: Hired an Executive Director, effectively organized the newly formed organization
Projects: Monthly meetings, working with a consultant to move the organization forward

Public Rights of Way (PROW)

Controls the budget allocated for maintenance, security, and beautification.
Accomplishments: Hired First Building Maintenance to remove trash in the district 6 days a week, steam clean the sidewalks monthly, remove graffiti and perform general maintenance on a weekly basis.
Projects: The Streetscape Character Task Team is developing a plan to activate the streetscape project that completed in 2004 by purchasing and maintaining planters throughout the district.

Land Use

Follows developments slated for the vacant lots, zoning issues, vacancy issues and business attraction
Accomplishments: Organized a community summit to discuss the C-31 zoning and the planned development projects

District Identity

In charge of marketing, branding, website and special events
Accomplishments: Merchant Directory, LDA website
Projects: The 16th Annual Laurel World Music Festival, August 8th 

Community Advisory Board

Collaborates with the various community groups like the NCPC's and other residence groups like Laurel Village, Redwood Heights Community group, and contacts with Maxwell Park, Allendale and Brookdale
Accomplishments: Laurel District Identity Summit
Projects: Hosting a series of seminars and workshops to educate the community and create a Laurel identity that will brand the district


The Board of Directors meets monthly on the 3rd Monday of the month at various locations along MacArthur Blvd. Please email us for monthly meeting locations:

Board of Directors

Jain Williams, State Farm Insurance

4222 MacArthur Blvd.
Oakland, CA  94619

Dorothy Okamoto, Laurel Optometry

3714 MacArthur Blvd.
Oakland, CA  94619





Joanna Gritz, Marquardt Property Management, 4164 MacArthur Boulevard

Oakland, CA (510) 530-2050


DAVID Operario, KFC, 3734 MacArthur Boulevard

Oakland, CA  94619

(510) 530-3335


Executive Director, Daniel Swafford –