In this course, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena. * You will gain a better strategic marketing understanding, make better business decisions, and set strategic direction for your company. * You will discover how to think strategically about the market you're in, why you're in that market, and what you're trying to accomplish in that market. * Learn to drive results through market research, brand communication, new channel distribution and more, positioning marketing as a key driver for overall business strategy.

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