t’s no secret that customers are the lifeblood of your business, and connecting with them is crucial to your long-term success. While digital channels and tools make it easier to reach a larger audience than ever before, the challenge is to make each customer experience as meaningful as the personal, human-to-human connections of the pre-digital world. Topics covered include: (1) Online correspondence etiquette; (2) Driving traffic to your website; (3) Choosing the social media platforms that fit your message; (4) When and how to send emails; (5) Developing paid ads that convert.

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