If you are new to Digital Marketing or just need a refresher this fast paced lunch-n-learn will help you get started promoting your business on the internet. Topics: -Basic Digital Marketing concepts -How to develop your Digital Marketing plan -Important Digital Marketing techniques, their pros & cons, and when to use them. Including: ----Social Media ----Google & Facebook Ads ----Content Marketing ----Search Engine Optimization (SEO) ----Blogging ----Video Marketing ----Conversion Rate Optimization (CRO) ----Email & Text Message Marketing ----Remarketing ----Local Marketing ----Data Analytics Attendee Takeaways: -Understand the basic concepts of Digital Marketing -How to get started with Digital Marketing -Become familiar with a broad range of Digital Marketing techniques - -One action item you can do this afternoon to improve your business Presenter's Bio: Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing, including social media. He is also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management. He is excited to help you succeed. Registration Information: -Upon registering you will receive a confirmation email with the SCORE Zoom link to attend. -You do not need a Zoom account to participate. -Registration closes 24 hours before the start of the workshop. -Please connect 5 minutes in advance to be sure you have a good connection.

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